After searching far and wide for a diary that complemented her monochrome and minimalistic aesthetic, @beckwadworth decided to take things into her own hands and create her very own stationery brand. Now, An Organised Life has grown into a thriving business offering some of the sleekest and chic-est stationery products on the market, even inspiring super successful sister company, My Organised Travels.
We sat down with the Innovative Instapreneur to get her best tips and tricks for livin’ an organised life while building a brand + business from the ground up…
How did @beckwadworth come about on Instagram?
My personal account came naturally from interview features on AOL, and working heavily in the fashion industry for years. It slowly grew and with that came incredible opportunities to work with some of my favourite brands as an ambassador. I never thought I would be so lucky to do some of the things I get to do because of this platform. But I’m so grateful and I’m enjoying every moment.
Tell us about An Organised Life! What inspired you to create it?
I always relied on a diary year after year to write down my important dates, lists and goals. When I moved to Sydney I wanted a diary, however, I couldn’t find one that was functional yet had an element of style to complement my monochrome and minimalistic aesthetic. I realised there was a gap in the market and this was when An Organised Life was born. From there I have slowly developed the brand, content and the product offering. My mission is to organise busy lives through high-quality stationery products that are functional and luxe, and also through educational content.
“My mission is to organise busy lives through high-quality stationery products that are functional and luxe, and also through educational content.”
How did An Organised Life evolve into My Organised Travels?
I have been lucky enough to travel all around the world over the last few years. Of course, when I do travel I’m all about prep and planning and staying organised. I also always keep a travel journal with helpful tips, trick and recommendations and I thought it would be helpful to make these physical notes into a digital format that can help others who are travelling to the destinations I have visited.
What’s your top organisation tip?
Where are some unique, unusual or out-of-the-ordinary places you find inspiration?
I find inspiration everywhere. Talking to friends and family, my amazing customers, travelling, listening to podcasts, watching documentaries – so many places. I’m also inspired by the fact that so many people in different industries use stationery and need to be organised. A lot of them even start the day by putting pen to paper. I love that!
Advice for building a successful brand on the ‘gram?
Find your own voice and style. Don’t try to follow anyone else’s.
How do you manage three successful Instagram pages?
All three of my Instagram accounts stand alone in their own way. They all have their own purpose, however they also all complement each other by having the common brand values of being functional but luxe.
How has Instagram helped to grow and expand your business?
I always think of Instagram as a billboard or beautiful magazine for your brand. It’s an incredible platform that allows you to grow and expand your brand when you use it in the right way.
A founder, business owner, an influencer, a traveller – you’ve got so much goin’ on! What are your tips for staying inspired, keeping motivated and not getting overwhelmed?
I think it’s really important to always look ahead. To reflect, review and refocus which will allow you to have purpose and always strive forward. I think it’s also important to work hard, be respectful and grateful, trust your gut and learn from your mistakes. When I am feeling overwhelmed, I always take a break and re-prioritise!
“I think it’s also important to work hard, be respectful and grateful, trust your gut and learn from your mistakes.”
What learnings have you had throughout your journey? What’s your advice on what not to do on Instagram?
Don’t compare yourself to others. Stay true to you! Working in fashion for years meant I often used to look at others in my industry and wonder if I should change my content. But as soon as I accepted my point of difference – that I’m a business woman who loves organisation – my content and voice came organically.
Your top tips for creating stunning, on-point, on-brand content?
Don’t over think it all. Be natural, be authentic and keep everything on brand.
What do you think are the most valuable Instagram features for marketing a business?
There are so many great tools that can be extremely valuable for marketing a business. From the @beckwadworth side of my business, Stories have been a game changer.
I also think regularly looking at your analytics is extremely important so you can see what your audience are loving. For @anorganisedlife, advertising on Instagram is extremely valuable for marketing, sales and brand exposure. Being able to target current customers with specific campaigns that we think they will love is amazing and it’s also incredible that we can target new audiences and find new customers too.
“Being able to target current customers with specific campaigns that we think they will love is amazing and it’s also incredible that we can target new audiences and find new customers too.”
Do you have any Instagram hacks? Tell us your secrets!
Be authentic, only post about brands or products you genuinely love, stay true to your style and voice and take the time to talk to your audience and followers.
“Be authentic, only post about brands or products you genuinely love, stay true to your style and voice and take the time to talk to your audience and followers.”
What’s next for you and An Organised Life?
This year has been a huge growth year for An Organised Life and @beckwadworth, which has been such an exciting thing to watch and be part of. For 2020, we’re striving to tick off some even bigger goals and growth while also concentrating on nurturing our incredible customers and community in a variety of different ways. Events, workshops, new products and organisational content.