If you think of your Instagram as a shop window to you and your brand, every detail counts — and that includes a strong bio.
Let’s be real: your bio is often the first thing people read before deciding whether or not to follow, so it’s crucial to make a good impression. This is your chance to *sell yourself* and with a few lines, some hashtags, contact info and a smattering of emojis, you can make an instant impact.
Thing is, a snappy, witty and informative bio can be tricky to conjure up. We turned to a few of our favourite Instagrammers for their advice…
Keep it short & sweet
Be short, sweet, truthful, unique. This is your space to self-promote so consider your bio as the ‘best bits’ from your CV and highlight what you do. I know some people like to add a flourish of an inspiring quote or try different fonts but I would advise to keep the creativity to the feed and imagery.
Make the most of line breaks
It’s so important that your bio is clear and structured rather than a messy chunk of text, so I divide mine into key bullet points. I mention my location so relevant brands can find me for potential partnerships, I highlight my background by stating that I’ve been blogging since 2008 and I include my email address so I’m easily contactable. If I’m working on an event or Insta challenge, I’ll include an active hashtag so my followers can easily get involved.
Emoji it up
As an arty, farty nerd, I’m a big fan of using emojis on Instagram and the bio is no different. They’re handy for adding a little colour to your profile as well as individuality so try to find ones that are true to you. My favourites are ⚡️and ?Or you can copy and paste symbols like arrows and stars using a website like CoolSymbol. Either way, you can instantly make an impact without taking up a lot of characters. It’s a no brainer!
Add some sass
As well as stating what makes me unique and including my location and contact details, I also mention I’m a “?Jason Momoa Enthusiast”. Haha, I really am! I find incorporating a joke, a pun or a touch of your personality works wonders at engaging a user who may be scrolling past your grid and can quickly draw them in.
Think about when you see someone else’s bio — you want to know what they do and have the option to learn more or connect further in case you’re interested in their work. So make the most of the space to include a clickable website in your bio. This is one of the few places on Instagram where you can actually feature a live link so make the most of it. [ED’s note: Milkshake is all you need to show the world what you’re made of. You can download it here].