How It Works

Build a website on your phone in minutes

Milkshake is a free app for iPhone, iPad, and Android that turns your phone into a website builder. Pick Cards, add your content, shake up the Looks, and publish — you can have your Milkshake website online in minutes.

A Milkshake website can be your only website or the connection to your existing website. It’s the easiest way for your followers to access all you offer from your link in bio.

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Card Types

Beautiful Cards you can swipe

Milkshake websites are made up of Cards — swipeable pages your visitors move through like Instagram Stories. Each Card type is designed for a specific purpose, so you pick only the ones you need.

Splash Card

Splash Card

Your opening page — make a bold first impression with a full-page image, heading, tagline, call-to-action button, and social icons. Set the tone for your entire site.

About Card

About Card

Go beyond the 150-character bio. Tell your story with text, images, social links, and an optional mailing list signup. Show people who you really are.

Links Card

Links Card

Guide your followers exactly where you want them with a snappy list of links — to your store, blog, booking page, podcast, or any website.

Top Picks Card

Top Picks Card

Recommend your favorite things with more than just a link. Showcase products and must-haves with images, descriptions, and direct links.

YouTube Card

YouTube Card

Promote your YouTube videos and turn your followers into subscribers. Embed videos directly on your site with a subscribe button.

Contact Card

Contact Card

Pop a contact form on your site and keep the convo going. Perfect for bookings, inquiries, collaborations, and business opportunities.

Add as many Cards as you like and reorder them anytime. Visitors swipe between Cards on mobile, or scroll on desktop — it works great on every device. See real creator websites

Design

Professional design without the design skills

Every Card gets a Look — a design template that controls layout, typography, colors, and overall style. Tap “Shake it up” to shuffle through Looks until you find one you love.

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All Look designs are beautiful, professional, and mobile responsive out of the box. Then make them yours:

Brand colors

Customize with your brand colors for a consistent look across all Cards

Custom fonts

Choose from a range of fonts to match your personality

Logo & images

Add your logo and images to make every Card on brand

Mix & match

Use the same Look across all Cards for a cohesive brand, or mix and match for variety

Use Cases

What you can do with Milkshake

Milkshake goes far beyond a simple link-in-bio page.

Share your story

Introduce yourself, your brand, and what makes you amazing

Promote your work

Share your services, products, promotions, and latest content

Grow your audience

Embed YouTube videos and turn followers into subscribers

Recommend products

Curate your top picks, fave buys, and must-haves for your followers

Get bookings

Receive new clients and collaboration requests with a contact form

Launch something new

Start a business venture, passion project, or side hustle

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Publish & Share

Publish for free, share everywhere

Your Milkshake link stays the same no matter how many times you update your website. Share it once and your followers always see your latest content.

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Analytics

Track what’s working

Every Milkshake website comes with built-in analytics called Insights. See how your website is performing in real-time so you can optimize your content and grow your audience.

Included free

Free Insights

  • 30 days of analytics data
  • Card views and link clicks
  • Traffic sources and top countries
  • New vs returning visitors
Pro

Pro Insights

  • 365 days of analytics data
  • Export your Insights data
  • Mailing list tracking
  • Form submissions tracking
  • Google Analytics (Pro+)
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Milkshake account switching

Multiple Sites

Manage up to 5 websites

Run multiple brands, businesses, or projects from the same app. Switch between up to 5 Milkshake websites with a single tap — each with its own Cards, Looks, link, and analytics.

Great for social media managers, side hustlers, or anyone juggling multiple ventures. Each website gets its own unique link to share.

Upgrade

Grow with Pro features

Milkshake is completely free to use. When you’re ready to take your website further, a subscription unlocks powerful tools to grow your brand and business.

Custom domain

Connect your own domain name (like yourbrand.com) to your Milkshake site. Your visitors see your brand, not ours.

Contact form

Let followers send bookings, inquiries, and collaboration requests directly to your email.

Mailing list

Collect email addresses from visitors and sync them automatically to Google Sheets or Mailchimp.

Google Analytics

Connect Google Analytics to your Milkshake website for detailed visitor data, traffic sources, and audience insights.

SEO tools

Customize your page title, meta description, and favicon so your website looks great in search results.

Meta pixel

Run targeted ad campaigns on Facebook and Instagram and track conversions from your Milkshake site.

Campaign builder

Create UTM-tagged links to track exactly which marketing campaigns drive the most traffic.

Social sharing preview

Control how your website looks when shared on social media with a custom preview image and title.

Lite

Remove branding

Remove the Milkshake branding for a clean, fully professional look that's all about your brand.

365 days of Insights

Access a full year of website analytics — views, taps, and link clicks — so you can track trends and growth over time.

Hide Cards

Temporarily hide a Card from your live website while you perfect it — like a draft mode for individual pages.

Priority support

Get faster responses from the Milkshake team when you need help with your website or account.

FAQ

Frequently asked questions

Everything you need to know about building your website with Milkshake.

What are Cards?

Milkshake Cards are the website pages that make up your Milkshake website. Each Card has a specific purpose — like a Splash page, About page, Links page, Contact page, or Top Picks page. You can add as many Cards as you like and reorder them anytime.

What are Looks?

A Look is the design that you give to your Milkshake Card. Tap "Shake it up" to shuffle through Looks until you find one you love. Customize Looks with your brand colors, fonts, logos, and images. You can use different Looks for each Card or keep your brand strong using one Look for all Cards.

Can I use Milkshake on Android?

Yes! Milkshake is available on both iOS (iPhone and iPad) and Android. Download it for free from the Apple App Store or Google Play.

Can I make changes after publishing?

Yes! You can open the app anytime to edit your site, then tap Publish for changes to appear on your live website. Your Milkshake link stays the same no matter how many times you update.

Does my site work on desktop and mobile?

Milkshake websites are optimized for mobile but work great on desktop too. Your visitors will have a smooth experience no matter what device they use.

Is Milkshake just a link-in-bio tool?

Milkshake goes way beyond a simple link-in-bio. You can create multiple pages (Cards) including about, links, top picks pages, contact forms, YouTube videos, and more. Think of it as a mini website you build from your phone.

Do I need any design or coding skills?

Not at all! Milkshake is designed so anyone can build a beautiful website in minutes. Just pick a Card, add your content, and tap "Shake it up" to find a Look you love. Every design is professional and mobile responsive right out of the box.

Can I see analytics for my website?

Yes! Milkshake Insights shows you how your website is performing — including views, taps, and which Cards and links get the most attention. Use it to understand what's working and what to share more of.

Can I connect a contact form or mailing list?

Yes! Add a Contact Card to receive bookings, inquiries, and collaboration requests straight to your email. You can also collect email addresses from visitors and sync them to Google Sheets or Mailchimp. Contact forms and mailing lists are available on paid plans.

Can I use my own domain name?

Yes! With a Pro+ plan, you can connect your own custom domain (like yourbrand.com) to your Milkshake website. On free and lower-tier plans, your site is hosted on a msha.ke link.

How do I get started?

Download the free Milkshake app on iPhone, iPad, or Android. Pick a Card, add your content, tap "Shake it up" to choose a Look, and hit Publish. You can have your website online in minutes.

Can I manage multiple brands or businesses?

Yes! Milkshake supports account switching, so you can create up to 5 separate websites — one for each brand, business, or project. Switch between them in a tap without logging in and out.

How much does Milkshake cost?

Milkshake is completely free to use. For extra features like custom domains, contact forms, mailing lists, and advanced analytics, we offer Lite, Pro, and Pro+ plans. Check out our pricing page for full details.

Still have questions? Visit our Help Center

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